New Woke Watch-Word

The DEI industrial complex is ON THE RUN.

After President Trump and states like Missouri banned DEI, companies have abandoned Left-wing policies. 

But a new report from Consumers’ Research shows that we can’t let our guard down.

Kohl’s, Dollar Tree, Disney, Nationwide, and UPS are among the companies for whom “scrapping DEI” was just a PR stunt. 

These companies simply rebranded their woke policies.

The new watchword: BELONGING.

That’s the new name these companies have given their existing DEI programs.

This isn’t the first time that the Woke Left had to rebrand their nonsense.

Whatever name they use for their Left-wing lunacy, be it belonging, DEI, CRT, ESG, or something else, we’ll be there to oppose it. 

Andy Bakker

Executive Director
Liberty Alliance USA